About Us

Tucker & Associates is a full-service public relations agency specializing in the travel, hospitality and lifestyle industries. Our mission is to generate positive press coverage for our clients that increases their business and gets them the attention they deserve. We are experienced, focused and passionate about delivering results.  Our website is designed to provide an efficient overview of our agency and our clients. Please email or call us to get to know us better or to schedule a meeting in person. 

Tucker & Associates is passionate about our wonderful clients and generating substantial press coverage for them. We are known for our creative, award-winning public relations campaigns and for delivering unparalleled, hands-on, executive-level service to both the media and our clients. Our team prides itself in our resourcefulness, imaginative problem-solving PR solutions and adept media relations abilities. Our goal at Tucker & Associates is to exceed expectations on every level and to develop invaluable partnerships with everyone we represent. Our philosophy has earned our team more than 50 PR industry awards for marketing communications – including the Platinum Adrian, Silver Anvil, Matrix, Clarion, Golden Quill, Pegasus, Bulldog and Golden Bell – and a long list of clients who will tell you they have reaped the benefits of working with Tucker & Associates.  

For years, Lori Tucker’s home base was the heart of New York’s PR community, where she was a partner, senior vice president and associate creative director for a mid-sized national PR agency, and prior to that, a director of public relations for Hyatt Hotels.

While in New York, Lori planned and implemented numerous award-winning national PR marketing programs, developed an impressive list of national media and PR contacts in a wide range of categories (travel and tourism, hospitality, fashion, retail, beauty, health care, and home furnishings) and got to know New York like the back of her hand.

In 1999, Lori decided to bring her PR know-how to her native Dallas, forming Tucker & Associates, LLC. Her goal? To use her PR expertise to provide clients with:

• Extensive national PR expertise with a fresh perspective.
• Hands on executive-level client service.
• Focused and results-oriented programs that are free of exorbitant overhead      expenses common to large PR firms.
• Dallas prices for New York-level results.

Once in Dallas, Lori hired a team of seasoned professionals that share her love of PR. In 2010, the agency came back to its roots by opening a satellite office in New York in Manhattan’s Union Square district. Lori feels fortunate to represent the agency’s dynamic group of clients and to lead her talented and dedicated colleagues at Tucker & Associates.